3 Ways to increase your sales using custom product labels

Do you want to transform your product packaging and increase your sales at the same time without spending tons of money?

Then we have exactly what you are looking for. We are here to share the top 3 ways to increase your sales with custom labels.

We cover everything from custom vinyl stickers, biodegradable options and label design. So read on to find out more.

1. Use high-quality labels that look professional and represent your brand well

It is probably no surprise to you that when it comes to product packaging, we judge a book by its cover. In fact, more than 70% of consumers state that their purchase decisions are influenced by packaging design.

So creating a high-quality look for your products can absolutely increase your sales. To do that, ensure you are using premium labels that communicate the high standard of your products and your business.

Reach out to your paper or vinyl label maker of choice and request material samples before you make a decision. This way, you can be absolutely sure that you like your labels’ look and feel before you buy them.

2. Make sure the label’s design is consistent with your other marketing materials

Do not think of your labels in isolation. Especially if you already have an established branding strategy, it is essential that you pick custom labels that fit your existing marketing materials.

This is the great thing of going custom: you are in control and can create a design that is made for your business. And it does not stop there. You can also select the perfect material for your product labels.

Maybe your brand is all about sustainability? Then choose biodegradable paper labels to match your values. Or are you looking to communicate luxury? Then a glitter or metallic label is perfect for you.

3. Run a limited edition campaign 

The material you pick for your labels can really make your product’s appearance. One of our favourite ways of using them is by running a limited edition campaign.

All you need for that is a holographic or golden die cut sticker to apply to your products. Something as simple as this sticker communicates product scarcity.

Product scarcity is a cognitive bias. It states that we place a higher value on rare or difficult goods to obtain. Branding something as a limited edition immediately makes a product more desirable and can therefore increase your sales.

Are you ready to give these tips a try and boost your sales? We hope so, let us know your thoughts in the comments below. If you are still looking for a UK-based sticker printing company, order stickers in bulk from these guys.

Shirley L. Bryant

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