Pros & Cons Of Being A Freelance Digital Marketer
Pros & Cons Of Being A Freelance Digital Marketer
The demand for online presence is on the rise and digital marketing job prospects are now likely on the higher end. Now might be a good time to explore a position as a freelance digital marketer because much of the work can be done from home.
Just as is the case with any job, working as a freelance digital marketer comes with its advantages as well as its drawbacks. The following is a breakdown of some of the pros and cons aimed at helping you determine whether or not freelancing is right for you.
What Are the Pros of Being a Freelance Digital Marketer?
Interest in freelancing has risen steadily in recent years, and for good reason. Digital marketing is an incredibly broad sector that has many diverse channels. As a freelancer, you can start out by exploring a variety of areas based on your interests.
Whether your speciality is search engine optimisation, brand management, content creation, advertising, or a combination, there’s likely a niche in the world of digital marketing for you. The great thing about digital marketing is that it provides diverse career paths and freelancing offers benefits in plenty.
Here are some of the pros of a freelance digital marketing career:
Flexibility and Independence
Freelancing is synonymous with independence – you get to choose where to work when to work, as well as what to work on.
It provides flexibility with regard to the projects you can focus on, the hours that you work, and more wiggle room when it comes to scheduling. If you have children, are in school, or work another job, freelancing provides professional flexibility.
Variety
Working as a freelance digital marketer gives you the opportunity to take on projects of all kinds from various clients. Setting off on your own can provide an opportunity to try out different types of industries, and niches, and get to know clients and customers in a wide range of sectors.
While taking on a variety of projects can be daunting, it can also be exhilarating. Furthermore, freelancers have the chance to set their own pace with regard to the workload. If are looking to build up a digital marketing career, you can get in touch with a creative recruitment agency in London. They will help you to get on a team or project basis.
What Are the Cons of Being a Freelance Digital Marketer?
The satisfaction of being your own boss and the opportunities for flexibility, professional independence, and variety may be appealing to many, being a freelance digital marketer has its own downsides, which include:
Lack of Face-to-Face Community
While some people relish the solitude of working on their own from wherever they choose, others may meet the camaraderie of being part of working with others in person.
Digital marketing is a job that can be done virtually and video conferencing platforms have significantly improved ways for people to connect live online, for some, a major downside of freelance work is the lack of face-to-face community.
Constant Hustle
If you have a regular 9-to-5 job, there’s predictability when it comes to when you go to work, who you work for, and where you do the work. While it might feel confining to some, the reliability also provides some security. If you are the boss, it is up to you to hustle to ensure that the cash keeps flowing in.
Bouncing from one project to the next or one client to the next can be an excellent way to build a diverse portfolio, but it can be nerve-wracking to wonder exactly when the next paycheck will come. Due to this, freelance digital marketers feel that they can never truly relax or feel secure because they are usually hustling for the next gig.
Competition
Freelance hustle often comes with stiff competition. Freelancers often have to work harder to show that they have exactly what it takes to be the best match for the job. It can be challenging to continually prove yourself.
Growing and building experience on your own rather than as part of a larger agency or a team can take both time and money.
